Published by Sue Johns-Chapman
Published Date 27.05.2026 
By Dr Sylvia Kama-Kieghe FRCGP FRSM FRSPH | Founder, AskAwayHealth.org
I started AskAwayHealth because too many women were looking for answers about their health in places filled with misinformation, fear, and silence.
What began as one doctor using digital platforms to explain women’s health more clearly has grown into a channel with more than 95,000 subscribers, 9.2 million views, and 850 videos. All built without an agency, production team, or paid media.
Being shortlisted for the UK Content Awards is a turning point, not just for me, but for every clinician wondering if a YouTube channel can genuinely change patient outcomes. I’ve had women tell me they watched my vulval health video before their GP appointment and finally had the words to describe what was wrong. That’s the real award. But this nomination tells the world that patient-facing health content isn’t a niche curiosity, it’s a campaign worth recognising.
That growth is what makes this moment worth paying attention to.
Who I Am
I am Dr Sylvia Kama-Kieghe, a practising NHS GP, women’s health doctor, and founder of AskAwayHealth, a GP-led platform created to make women’s health information easier to understand and easier to trust.
Alongside my NHS clinical work, I teach with the University of Sheffield Medical School and hold fellowships with the Royal College of General Practitioners, the Royal Society of Medicine, and the Royal Society for Public Health.
Today, AskAwayHealth covers everything from menopause and vulval health to contraception, fibroids, sexual health, and pregnancy—all produced to NHS clinical standards, but with the tone of someone speaking to women plainly and without judgement.
The Work: “Calm Her Panic — Women’s Health, Vulval Confidence”
The campaign I entered into the UK Content Awards 2026 was built around a single video: “7 Reasons Why You Need to Pay Attention to Vulval/Vaginal Lumps.”
Vulval health is still one of the least talked-about areas in women’s health, even though silence and embarrassment can delay women from getting checked when they need to. The aim of the video was simple: to give women clear, calm information they could actually act on.
The response was immediate.
During the campaign window from February 2025 to April 2026, the video generated 746,000 views, 26,925 hours of watch time, and 5,513 new subscribers. It has since passed 2.8 million lifetime views, entirely organically and through search, proof that women were actively looking for this information and stayed when they found a voice they trusted.
What stands out is not just the scale, but the connection: a clinically important message, delivered with warmth and clarity, reached an audience tha was already searching for answers.
What Being Shortlisted Means
The shortlist matters because it shines a light on a kind of health communication that often sits outside the spotlight: clinician-led, digitally native, and built around real patient need.
For a solo GP-led platform to be recognised alongside professionally resourced campaigns says something bigger about where trusted health content is heading, and about what audiences now value.
It suggests that in digital health, polish alone is not enough; what matters is whether the content reaches people at the right moment, earns trust quickly, and helps them take the next step.
And if that also means more women discover AskAwayHealth as a place for clear, evidence-based answers, then that may be the most important outcome of all.
Find AskAwayHealth:
Website: askawayhealth.org
YouTube: youtube.com/@AskAwayHealth
Instagram: @AskAwayHealth
TikTok: @dr.sylvia_answers
AskAwayHealth is an NHS GP-led digital patient preparation platform, simplifying women’s health so every woman can walk into her appointment informed, confident, and heard.
