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Much of the content we share is created and shared by our community. We strive to deliver a positive, respectful environment for our community to share their own views and opinions, but these may not always directly align or reflect those of Don’t Panic and the UK Content Awards.
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5 Reasons Why Authentic and Real Content Matters More Than Ever
Published – 01.09.2025
Let’s be real for six seconds! AI is everywhere, filters can make anyone look like a movie star, trends are getting monotonous, and half the internet feels like a copy-paste loop. But here’s the truth: people are craving authenticity and unfiltered. Why? Because in a digital world full of noise, real content stands out like […]
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A small agency making a big impact: Chapel celebrates its spot on the shortlist
In 2019, Chapel was a one-man creative venture operating out of a disused pub in London’s East End. Five years later, it’s a thriving agency that’s been shortlisted for the Small Content Marketing Agency of the Year award. Giles Arbery, founder of Chapel (and frequenter of disused pubs) attributes this trajectory entirely to his team […]
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fox&cat Proves it’s Possible to Improve the Mental Health of 4,500 People Working in Comms for Less Than £25k
We launched fox&cat with a mission to help our comms clients both deliver and thrive under pressure. Being vehemently purpose-driven and seeing the latest data showing that 9 in 10 people working in comms experience poor mental health with 7 in 10 experiencing stress, we realised the abundant need to help our industry better manage […]
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