Published by Sue Johns-Chapman
Published Date 28.06.2023 
The international digital marketing agency, Vime Digital, assisted a major iGaming brand to succeed during the 2022 World Cup in Latin America. The challenge at hand required boosting the firm’s SEO and brand positioning through a comprehensive low-budget content marketing strategy. This would put them in the spotlight for three Spanish-speaking countries, key to the client’s business strategy, where the company had yet to establish a strong presence.
A Winning Content Marketing Strategy for the iGaming Industry in Latin America
The agency’s strategic approach was creating a regional content campaign based on the interests of the target audience they were reaching. To achieve this, Vime’s Content Marketing team came up with three levers that allowed them to plan and launch simultaneously in all three markets in less than a month:
- Market Analysis: Understanding the theme’s reputation in each market´s context, as well as iGaming and sports regulations in each country, reader profiles, event-related topics, and most consumed content formats.
- Content Assessment: Identifying high-performing content already created to gain a better insight into what is ranking organically, including a wide range topic, some of which were unknown and unexpected.
- Planning and creation: Based on Vime´s content and SEO thorough research, a content strategy was created with three key dates to cover all relevant information for each audience: pre-World Cup content, World Cup content and post-Word Cup content. These pieces were created and recycled consistently during the three-month campaign.
At Vime, we understand low-budget campaigns are as effective as macro-campaigns. Our formula:
Good research + a well-defined strategy with relevant KPIs for the brand´s business model + a detailed planning and creation process = a successful campaign.
The budget doesn’t play any significant role here as these all were organic content pieces.
Shared Carlota Rincon, Head of Content at Vime Digital.
The Vime Effect
Carlota also explained that the campaign impact was significantly noticeable on visit terms from all three Latin American markets. Due to these impacting results, Vime continued collaborating with the top iGaming brand with an ongoing content campaign on a monthly basis.
SEO Content Coordinator, Santiago Lecot, added: “Us, vimers, are data lovers, so all our strategies, either for content or any other service we provide, are based on these verticals to deliver impacting results to our clients”.
How We Feel About Being Shortlisted
This nomination highlights our amazing team’s dedication, innovative approach, and commitment to delivering exceptional results. We are really proud that our efforts have been recognized and it motivates us even more to push boundaries in the highly competitive content marketing landscape. We are looking forward to celebrating with other digital marketers at the awards ceremony!
Get to know Vime
Vime Digital was born as an in-house marketing department in one of the biggest iGaming brands in the world. After a consistent revenue increase, the marketing department became an independent agency to be able to deliver SEO, Content, Outreach and Digital PR services for top firms within the iGaming, Health, and Fintech industries in more than 25 languages and 30 markets worldwide. We aspire to build a strong, healthy, and sustainable digital footprint as it is the most stable and effective organic strategy to provide brands with a competitive edge.
