Published by Sue Johns-Chapman
Published Date 16.06.2022 
The Think Tank is very pleased that our Asendia Industries campaign has been shortlisted for the B2B Content Campaign of the Year at the UK Content Awards.
It’s always special to have your hard work recognised. We are lucky to have such a close working relationship with our wonderful client, Asendia, and are happy they can add another acknowledgement of their vision to a long list of achievements. We can’t wait to get started on our next campaign together.
Thank you to the UK Content Awards for the recognition and best of luck to everybody in the category.
Asendia Industries Campaign
Our Asendia campaign objective was to demonstrate our client’s expertise in two key sectors, Fashion and Apparel and Health and Beauty, across 8 countries (Germany, Sweden, Denmark, Italy, Spain, the Netherlands, US and UK). Providing insight and valuable educational content, the work would generate leads that could be converted into sales.
We engaged our target audience through a vibrant campaign that featured bold, youthful fashion- and beauty-based visuals. We utilised vivid, eye-catching colours – perhaps of the kind not usually associated with an international mail provider – inspiring audiences to think differently about Asendia and draw their attention to the singular content.
The Think Tank deployed this creative theme across advertising, landing pages and content to provide consistency and deliver recognition. The content was based around guides to e-commerce within each sector, featuring market overviews, key stats and figures, insights into market shifts and growth, the considerations and expectations of consumers and a focus upon conscious consumerism.
Other channels utilised included: Google Display and LinkedIn Sponsored posts, custom landing pages with downloadable content, a unique e-commerce calendar, sector-specific infographics and blog posts.
Overall, we brought together a broad range of genuinely helpful and engaging assets for the audiences, resulting in a highly successful campaign for our valued client.
Over the six months of the campaign, we generated 1,179 qualified marketing leads, doubling our target.
About The Think Tank
Based in central London, The Think Tank is a leading marketing, digital and PR agency, offering a complete range of award-winning marketing services, including brand development, strategic thinking, tactical marketing campaigns, digital communications, PR and design.
Founded upon creative thinking, we have supported our clients to deliver successful marketing and PR activities in the UK, EMEA and beyond for 29 years.
For more information, please contact us at: hello@thinktank.org.uk, or by phone at +44 (0) 20 7831 2225
