Published by Sue Johns-Chapman
Published Date 19.06.2024 
The Think Tank is a fully-integrated B2B marketing and PR agency with over 30 years of experience in the industry. From B2B strategy to digital marketing, content marketing to PR and media relations, we provide a complete range of services to deliver transformative results for our clients.
We’ve worked with B2B brands from all over the globe and in almost every sector – and we’re proud of the work we do helping our clients seize opportunities and solve business challenges. In 2023, we achieved the title of the UK’s most awarded agency, earning 64 nominations and 19 wins in total.
Our ‘Noise Annoys’ campaign with Oscar Acoustics is one of our most successful, recently bagging a win at the Global Agency Awards as well as a nomination at the prestigious PR Moments Awards. We’re over the moon to learn that its success continues at the UK Content Awards, where it’s been shortlisted in four competitive categories:
- B2B Content Campaign of the Year
- Integrated Content Campaign of the Year
- Property & Construction Content Campaign of the Year
- Sponsored Advertising Content Campaign of the Year
All about ‘Noise Annoys’
Industry-leading acoustics specialists Oscar Acoustics had seen considerable success in the commercial offices space and they wanted to continue this growth. They enlisted The Think Tank for a lead generation and brand awareness campaign to promote the importance of acoustic health in flexible office spaces – and ensure their acoustic spray remained the top choice among businesses and specifiers.
We built the campaign around a whitepaper that pinpointed the issue of excess noise levels in shared office spaces, explaining how Oscar Acoustics’ suite of products and treatments offers the solution. To amplify its impact, we utilised multiple channels, including LinkedIn lead gen ads (both paid and organic), direct marketing (via an email nurture campaign) and strategically positioned PR coverage.
Thanks to The Think Tank’s efforts, the ‘Noise Annoys’ whitepaper was downloaded over 100 times, generating several high-quality leads for Oscar Acoustics. Supported by 53 pieces of PR coverage and 21 backlinks in online press, our multi-channel strategy successfully reaffirmed the company’s position as the go-to experts for acoustic solutions.
Ben Hancock, Managing Director of Oscar Acoustics, had this to say on the campaign results:
“I’m happy! The Think Tank got behind our brief and really grasped what we were trying to achieve. They’ve secured us consistent visibility and brought us sales leads in abundance while helping us demonstrate the true cost of excess noise.”
Cause for celebration
Commenting on The Think Tank’s nominations, Managing Director Liam Bateman added:
“The Noise Annoys campaign for Oscar Acoustics has been a real highlight for The Think Tank team, really cutting through for our client and exceeding their objectives.
These nods at the UK Content Awards are a welcome addition to its success, reminding us that we’re doing something right when it comes to creating impactful content.
Well done to everybody involved in the campaign, and thanks to the team at Oscar Acoustics for trusting us with their vision. Looking forward to plenty more exciting projects together – and celebrating at the ceremony on the 11th of July!
Good luck to all. May the best campaigns win.”
To find out more about the nominated campaign, check out the case study here.
To learn what The Think Tank is all about, head on over to our website – or explore our socials.
