Published by Sue Johns-Chapman
Published Date 13.06.2022 
We are delighted to be shortlisted for Social Media Content Campaign of the Year!
Smoking Gun is the home of ingenious comms. We are ambitious for our clients; bold on their behalf. We discover and communicate their stories to the right audiences, enhancing their reputations, driving organisational change and building their brands.
Our progressive approach to PR, ruthlessly focussed on business impact, drives an irresistible momentum. Momentum powered by ingenious ideas. Ideas underpinned by rigour and intelligence, and above all, irrefutable evidence.
We are delighted that our ‘Great British Bloom Off’ campaign for global flower brand Interflora has been shortlisted for Social Media Content Campaign of the Year.
Great British Bloom Off – Challenge 4: Tablescape Showstopper 
Great British Bloom Off – Winner Portrait
We were tasked to deliver a memorable content campaign to secure vital brand affinity and social media traction to help create standout from aggressive competitors.
We came forward with a content idea that not only entertained with a very current format and creative execution, but also celebrated the key difference Interflora has when compared to rivals – the skill of artisan florists who are the lifeblood of the Interflora network.
With an Instagram TV concept at its centre, the campaign saw talented British florists put through their paces in a series of creative tasks, judged by florist to stars and royalty, Simon Lycett, leading consultant, Karen Barnes, and interior designer, Eva Sonaike.
Engagement was achieved on an unprecedented level, with Interflora’s Content and Social Media Manager Bethany Day commenting: “This is the best thing Interflora has ever done – certainly on my watch.”
We are looking forward to the awards night and hope to be taking home the gold!
Twitter: @SmokingGunPR
Instagram: @smokinggunpr
