Categories
The UK Content Awards categories are open to all industries and agencies, provided they are creating work with a content focus. The judges will review each submission and provide their score based on the quality of the content.
For example, PR agencies can enter their content campaigns into the UK Content Awards, but these submissions will be judged on the quality of the content, rather than the quality of the PR strategy.
Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Campaign Awards
Whether it’s a campaign that positioned your brand as an industry leader, a content series that provided valuable insights, or a PR strategy that enhanced your reputation, we want to see how your team made an impact.
RETAIL AND ECOMMERCE CAMPAIGN OF THE YEAR
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Celebrating the browser to buyer journey of retail and eCommerce. Judges are looking for a campaign that grabbed attention and drove sales, built brand loyalty and maybe even caused a shopping spree!
FINANCE CAMPAIGN OF THE YEAR
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In finance trust is paramount, this category recognises campaigns that have made financial services accessible and engaging and put money matters first and foremost. Judges are looking for content or PR that demystified finance, built credibility and dare we say may finance fun!
TRAVEL / LEISURE CAMPAIGN OF THE YEAR
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This category is all about celebrating a campaign that captured the essence of travel and leisure, inspiring days out, further afield adventure and dreams of far-off destinations.
ENTERTAINMENT / SPORT CAMPAIGN OF THE YEAR
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This category is for the campaigns that brought the excitement of entertainment and sport to life. Entries should have captivated audiences, whether through thrilling sports events, blockbuster movie releases, binge-worthy TV shows or gaming promotions.
HEALTH, FASHION & BEAUTY CAMPAIGN OF THE YEAR
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This category is for the campaigns that made us look good, feel great, and live our best lives. Judges are looking for seamlessly blended health, fashion, and beauty narratives. Whether it’s a campaign that promoted wellness, launched a new fashion line, or introduced a beauty product that became a must-have, we want to see how you made an impact.
AUTOMOTIVE CAMPAIGN OF THE YEAR
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This category is for the campaigns that revved up excitement, showcased innovation, and made car enthusiasts’ hearts race. Whether it’s a campaign that launched a new vehicle, highlighted cutting-edge technology, or celebrated the joy of driving, we want to see how you put the marketing pedal to the metal.
THIRD SECTOR/NOT FOR PROFIT / CHARITY CAMPAIGN OF THE YEAR
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This category recognises campaigns that raised awareness, inspired action, and drove positive change in the third sector/not-for-profit/charity sector. Whether it’s a campaign that highlighted a crucial cause, mobilised communities, or secured vital funding, judges want to see how you made an impact.
TECHNOLOGY CAMPAIGN OF THE YEAR
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This category is for the campaigns that showcased the cutting-edge world of technology. Whether it’s a campaign that launched a groundbreaking product, explained complex innovations in simple terms, or highlighted the human side of tech, judges want to see how you made an impact and turned a profit.
VIDEO CAMPAIGN OF THE YEAR
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This category celebrates the most creative and impactful video content campaign of the year. Judges are looking for campaigns with strong storytelling, originality, and results that hit the mark—whether it’s boosting engagement or building brand awareness.
PODCAST/AUDIO CAMPAIGN OF THE YEAR
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This category is all about celebrating standout podcast or audio campaigns that made listeners tune in and take notice. Whether it’s a series or a one-off, the awards are looking for campaigns that creatively used sound to engage, inform, or entertain, with impressive results to match.
FMCG CAMPAIGN OF THE YEAR
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This category is for the campaigns that made fast-moving consumer goods (FMCG) fly off the shelves. We’re looking for campaigns that captured consumer attention, drove brand loyalty, and delivered impressive results
PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR
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We’re looking for campaigns that showcased the innovation, craftsmanship, and community impact of the property and construction sectors. Whether it’s a campaign that launched a new development, highlighted sustainable building practices, or celebrated architectural achievements, judges want to see how you made an impact.
MEDIA / PUBLISHING CAMPAIGN OF THE YEAR
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This category is for the campaigns that made headlines and captivated readers in the world of media and publishing. Whether it’s a campaign that launched a new publication, promoted a groundbreaking article series, or highlighted the voices behind the stories, show the judges how you turned the written word into a powerful tool for connection and influence. From investigative journalism to captivating features, let’s see how you made media and publishing shine.
B2B CAMPAIGN OF THE YEAR
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This category celebrates the campaigns that made impact in the business-to-business arena. We’re looking for campaigns that spoke directly to the needs and challenges of businesses, driving engagement, building relationships, and delivering measurable results.
B2C CAMPAIGN OF THE YEAR
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This category is for the campaigns that captured the attention of consumers. Judges are looking for campaigns that turned consumer insights into creative strategy that resonated with audience and increased engagement, built brand loyalty, and delivered tangible results.
BEST REAL TIME RESPONSE CAMPAIGN OF THE YEAR
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Judges are looking for campaigns that demonstrated agility, creativity, and effectiveness in responding to real-time events or trends. Whether it’s a campaign that capitalised on a viral moment, addressed a breaking news story, or engaged with audiences in the heat of the moment, we want to see how you connected.
INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR
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This category is for the campaigns that harnessed the star power of influencers and celebrities to create a buzz and drive engagement. We’re looking for campaign efforts that leveraged the reach and influence of well-known personalities or influencers to amplify messages, promote products, or support causes.
SPONSORED CAMPAIGN OF THE YEAR
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Judges are looking to showcase a campaign that partnered with a major brand, sponsored an event, or collaborated on a unique initiative, and want to see how you created result. From branded content to event activations how have you made sponsored campaigns stand out.
BEST PR STUNT OF THE YEAR
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This category recognises the most eye-catching and memorable PR stunts that captured public attention. If you produced a campaign that used creativity to create buzz, engage audiences, and generate conversation in a fun and impactful way this category is for you!
BEST LOW BUDGET CAMPAIGN OF THE YEAR
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This category highlights the cleverest and most impactful content campaigns that made a big splash without breaking the bank. If you delivered innovative ideas that maximised resources and delivered impressive results on a tight budget of up to £1500 per month. judges want to see how!
BEST CONTENT SERIES OF THE YEAR
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This category celebrates exceptional content series that kept audiences coming back for more. Whether it’s blog posts, videos, or social media content, the awards are looking for a series that demonstrate consistent quality, strong storytelling, and outstanding engagement throughout!
BEST USE OF CREATIVITY IN A CAMPAIGN
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This category celebrates campaigns that showcased exceptional creativity in their approach. Judges are looking for innovative ideas and imaginative strategies that not only captivated audiences but also effectively communicated key messages and achieved impactful results.
MOST INNOVATIVE CAMPAIGN OF THE YEAR
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We’re celebrating the boldest and most creative content campaigns that pushed the boundaries this year. If your campaign broke new ground with fresh ideas and delivered impressive results, this category is the one for you!
EMAIL MARKETING CAMPAIGN OF THE YEAR
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This category recognises the most effective and engaging email marketing campaigns. We’re looking for campaigns that used creativity and strategy to drive results straight to the inbox, whether that’s boosting open rates, clicks, or conversions.
BEST SEARCH CAMPAIGN OF THE YEAR
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This category celebrates outstanding content in a search campaign. From high quality, optimized content that supports website ranking to dynamic content featured in search ads, judges want to see how content has made the difference.
BEST USE OF DATA
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This category celebrates the use of data. Judges are looking for agencies and teams who harnessed the power of data to drive strategy, tell compelling stories, and achieve measurable results. Whether it’s a campaign that used data to uncover insights, personalise content, or demonstrate impact, we want to see how you used data to increase ROI.
BEST USE OF RESEARCH
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This category honours campaigns that made smart and impactful use of research to inform their strategy and drive results. We’re looking for projects where data, insights, or original research played a key role in shaping the narrative and boosting the campaign’s success.
BEST USE OF AI
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This category recognises the most innovative and effective use of AI in a campaign. We’re looking for campaigns that harnessed artificial intelligence to enhance creativity, improve targeting, or deliver personalised experiences with impressive results to match.
BEST USE OF CONTENT IN A PR CAMPAIGN
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This category honours the most effective integration of content within a PR campaign. Judges are seeking campaigns that skilfully utilised content to enhance storytelling, drive engagement, and achieve significant results in brand visibility and reputation.
Agency / Team / Emerging Talent Awards
EMERGING TALENT AWARD
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This category celebrates the new voices in the industry, those who are making waves with fresh ideas, creative strategies, and standout results and who are set to shape the future. Entries for individuals age under 30 years of age.
IN-HOUSE TEAM OF THE YEAR
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This category honours the most dynamic and effective in-house teams that have delivered exceptional content strategies, driving brand success and creating impactful, measurable results for their business.
BEST NEW AGENCY OF THE YEAR
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This category recognises content agencies that are less than two years old but already making a big impact. We’re looking for agencies that have hit the ground running, producing innovative work, driving results, and showing strong potential in the industry!
BEST SMALL PR AGENCY OF THE YEAR
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This award category celebrates small PR agencies that have made a big impact by showcasing innovative campaigns, strategic thinking and impressive outcomes for clients. (Open to agencies with 25 and under employees)
BEST LARGE PR AGENCY OF THE YEAR
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This award category celebrates large PR agencies that have made a big impact by showcasing innovative campaigns, strategic thinking and impressive outcomes for clients. (Open to agencies with 26 or more employees)
BEST SMALL AGENCY OF THE YEAR
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This award category celebrates the small agencies that consistently deliver outstanding strategy, demonstrating creativity, innovation and results for clients. (Open to agencies with 25 and under employees)
BEST LARGE AGENCY OF THE YEAR
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This award category celebrates the large agencies that consistently deliver outstanding strategy, demonstrating creativity, innovation and results for clients. (Open to agencies with 26 or more employees)
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