Published by Sue Johns-Chapman
Published Date 10.07.2024 
Monday Clicks, an SEO, Content & CRO Agency based in Berkshire, is celebrating becoming a finalist for not one, but two awards at the UK Content Awards.
Its work with BHN UK, a gift card, incentives and payments provider, has been recognised in the B2B Campaign of the Year and Content Strategy of the Year award categories for its “Getting BHN noticed in a crowded marketplace” year-long activation.
The campaign generated:
- 57,000 hits to the BHN UK website
- Over 27 hours reading time from targeted Users
- 838 qualified leads
- 1,633 new, engaged, followers on LinkedIn
Abbie Dando, Director of Strategy at Monday Clicks said:
“BHN is the company behind gift cards you find in retail stores, used in big brand marketing campaigns, as well as rewards for employee recognition schemes across the world. The challenge is that BHN is the company that provides all of these solutions, therefore the brand itself isn’t well known and becoming the go-to solution for businesses is a constant brand-building battle.
“Working very much in unison with BHN, we developed a brand-building and lead-generation content strategy that provided its target audience with insightful, useful information and then supported them in their journey to find the solution – BHN.
“Generating over 800 leads in a tricky economic landscape was a real achievement. We only ever carry out data-driven strategies that can prove a decent return-on-investment, and to achieve an ROI of 2000% is something the entire team is proud of.”
Rebecca Lee, Corporate Communications, EMEA, BHN, said:
“Monday Clicks has overhauled our content strategy to deliver compelling results across SEO, social media and content marketing. They are dedicated to data driven results and commercial ROI making them a valued partner to our organisation.”
To find out more about the “Getting BHN noticed in a crowded marketplace” campaign click here.
