2025 Winners

RETAIL AND ECOMMERCE CAMPAIGN OF THE YEAR

1 Winner

• House Digital & Fothergill’sDigging Fothergill’s Out of the Mud of a Failed Migration · Winner 2025

2025 Winners

FINANCE CAMPAIGN OF THE YEAR

1 Winner

• The fresh Group & Grayling for VisaGen Alpha beta tests the future of payments · Winner 2025

2025 Winners

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

2 Winners

• Propellernet & CV VillasThe World’s Bluest Water: A Search & PR Success Story · Winner 2025
• Good Brothers & MoneySuperMarketBlue Sky Thinking for Travel Insurance · Silver winner

2025 Winners

ENTERTAINMENT / SPORT CAMPAIGN OF THE YEAR

1 Winner

• Mitre Studios & Jungle ClubAnt & Dec · Winner 2025

2025 Winners

HEALTH, FASHION & BEAUTY CAMPAIGN OF THE YEAR

1 Winner

• Bottled Imagination & MedExpress UKCome On You Blues · Winner 2025

2025 Winners

AUTOMOTIVE CAMPAIGN OF THE YEAR

1 Winner

• Honchō Search & Group 1 AutomotiveDashboard Doubts · Winner 2025

2025 Winners

THIRD SECTOR/NOT FOR PROFIT / CHARITY CAMPAIGN OF THE YEAR

1 Winner

• The Marketing Pod & Xoserve with Fuel Bank FoundationThe price of warmth: Impossible choices for a green future · Winner 2025

2025 Winners

TECHNOLOGY CAMPAIGN OF THE YEAR

1 Winner

• Eleven Hundred Agency & FivetranFrom back-end to the front pages · Winner 2025

2025 Winners

FMCG CAMPAIGN OF THE YEAR

1 Winner

• Bottle & Yutaka#SushiMe · Winner 2025

2025 Winners

PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR

1 Winner

• The Marketing Pod & ConstructionlineThe Procurement Act: Positioning Constructionline as a voice of authority in the public sector · Winner 2025

2025 Winners

B2B CAMPAIGN OF THE YEAR

1 Winner

• Screaming Frog & Good Travel ManagementThinking out of the B2B box · Winner 2025

2025 Winners

B2C CAMPAIGN OF THE YEAR

1 Winner

• Teamspirit and BupaBreak Through and Be Heard · Winner 2025

2025 Winners

REAL TIME RESPONSE CAMPAIGN OF THE YEAR

1 Winner

• Honcho & Dick LovettChanging Lanes: From Complexity to Clarity · Winner 2025

2025 Winners

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

1 Winner

• Bottle & Yutaka#SushiMe · Winner 2025

2025 Winners

BEST USE OF RESEARCH

2 Winners

• Say Communications & GigamonHybrid Cloud Security: Closing the Cybersecurity Preparedness Gap · Winner 2025
• Propellernet & CV VillasThe World’s Bluest Water: A Search & PR Success Story · Silver winner

2025 Winners

VIDEO CONTENT CAMPAIGN OF THE YEAR

1 Winner

• iSite TV, Currys and Fabric SocialBridging the generational divide through Skibidi Toilet Rizz: Currys’ video content hits different AF · Winner 2025

2025 Winners

PODCAST/AUDIO CAMPAIGN OF THE YEAR

1 Winner

• SEC Newgate UK & GIB AMWomen in Climate · Winner 2025

2025 Winners

MOST INNOVATIVE CONTENT CAMPAIGN OF THE YEAR

1 Winner

• iSite TV, Currys and Fabric SocialHow Currys became the face of social media · Winner 2025

2025 Winners

BEST LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

1 Winner

• Emerald Green Media & Bittles BarThe Bittles Bar Christmas Advert 2024 · Winner 2025

2025 Winners

BEST CONTENT SERIES

2 Winners

• Sustainable Energy FirstThe Energy Advice Hub · Winner 2025
• Women of WithYouWithYou · Silver winner

2025 Winners

BEST USE OF CONTENT IN A PR CAMPAIGN

1 Winner

• Screaming Frog and InsureMyTripInspiring travel content boosts Digital PR and SEO performance · Winner 2025

2025 Winners

MOST INNOVATIVE PR CAMPAIGN OF THE YEAR

1 Winner

• Honchō Search & Group 1 AutomotiveDashboard Doubts · Winner 2025

2025 Winners

BEST LOW BUDGET PR CAMPAIGN OF THE YEAR

2 Winners

• Propellernet & CV VillasThe World’s Bluest Water: A Search & PR Success Story · Winner 2025
• Bottle & HarringtonsPaws in the City · Silver winner

2025 Winners

DIGITAL PR STUNT CAMPAIGN OF THE YEAR

1 Winner

• Bottled Imagination & Protein WorksDoms Proteinon · Winner 2025

2025 Winners

BEST USE OF CREATIVITY IN A PR CAMPAIGN

2 Winners

• Bottled Imagination & MedExpress UKCome On You Blues · Winner 2025
• Bottle & Yutaka#SushiMe · Silver winner

2025 Winners

BEST USE OF INFLUENCER/CELEBRITY IN A PR CAMPAIGN

2 Winners

• Bottle & Yutaka#SushiMe · Winner 2025
• Vega & Rank InteractiveStrictly First to Market · Silver winner

2025 Winners

PR EVENT OF THE YEAR

1 Winner

• Blueprint Partners & LotusEmeya Grand Tour · Winner 2025

2025 Winners

EMERGING TALENT AWARD

1 Winner

• Sophie ShuliakovskaKINESSO UK&I · Winner 2025

2025 Winners

IN-HOUSE CONTENT TEAM OF THE YEAR

1 Winner

• Starling BankIn-House Content Team for Noteworthy · Winner 2025

2025 Winners

BEST NEW CONTENT AGENCY OF THE YEAR

1 Winner

• RuffleWinner 2025

2025 Winners

SMALL PR AGENCY OF THE YEAR

1 Winner

• Bottled ImaginationWinner 2025

2025 Winners

SMALL CONTENT AGENCY OF THE YEAR

1 Winner

• NORTHWinner 2025

2025 Winners

LARGE PR AGENCY OF THE YEAR

1 Winner

• PropellernetWinner 2025

2025 Winners

LARGE CONTENT AGENCY OF THE YEAR

1 Winner

• KINESSO UK&IExperience Content Team · Winner 2025

2025 Shortlist

AUTOMOTIVE CAMPAIGN OF THE YEAR

5 Finalists

• Honchō Search & Dick LovettDriving Authority Through Digital PR
• Honchō Search & Group 1 AutomotiveDashboard Doubts
• Impression & MarmaladeOvercoming roadblocks: Highlighting the impact of the driving test backlog
• Propellernet & Scrap Car ComparisonThe B Plate
• Screaming Frog & Select Car LeasingShifting PR Results into High Gear

2025 Shortlist

B2B CAMPAIGN OF THE YEAR

Sponsored by

2 Finalists

• Screaming Frog & Good Travel ManagementThinking out of the B2B box
• Spark Communications for QuadientUncovering the scourge of "porch piracy"

2025 Shortlist

B2C CAMPAIGN OF THE YEAR

5 Finalists

• Bottle & Yutaka#SushiMe
• House Digital & D.T. BrownSowing the Seeds for Success, Brand Identity, and Growing Beyond the Competition
• Powerhouse & PrimulaSqueeze
• Teamspirit and BupaBreak Through and Be Heard
• UK Civil Aviation Authority & AB Brand and Marketing ATOLTrusted Friend

2025 Shortlist

BEST CONTENT SERIES

5 Finalists

• Bradford BID & Bevic MarketingBradford Open For Business
• Generation (Three UK)Gogglebox Phoneisms
• Starling BankFor What It's Worth'
• Sustainable Energy FirstThe Energy Advice Hub
• Women of WithYouWithYou

2025 Shortlist

BEST LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

2 Finalists

• Emerald Green Media & Bittles BarThe Bittles Bar Christmas Advert 2024
• LNER and BrawlApril Fools 2024

2025 Shortlist

BEST LOW BUDGET PR CAMPAIGN OF THE YEAR

5 Finalists

• Bottle & HarringtonsPaws in the City
• Honchō Search & EfloristCheap Hack For Long Lasting Flowers
• NORTH & DASH WaterDry January on a Budget
• Propellernet & CV VillasThe World's Bluest Water: A Search & PR Success Story
• Screaming Frog & Oxford Online PharmacyA ‘Pharma-Suitable’ PR Strategy Delivers Impactful ROI

2025 Shortlist

BEST NEW CONTENT AGENCY OF THE YEAR

2 Finalists

• Ruffle
• Storyline

2025 Shortlist

BEST USE OF CONTENT IN A PR CAMPAIGN

5 Finalists

• Bottle & HarringtonsPaws in the City
• Honcho & Faith In NatureAll-Natural PR-able Content
• House Digital & EGOScarily Good Halloween PR Content
• Screaming Frog and InsureMyTripInspiring travel content boosts Digital PR and SEO performance
• SEC Newgate UK & Patron CapitalBuilding a reputation for social purpose

2025 Shortlist

BEST USE OF CREATIVITY IN A PR CAMPAIGN

Sponsored by

5 Finalists

• Bottle & Yutaka#SushiMe
• Bottled Imagination & MedExpress UKCome On You Blues
• DesignMyNightThe Mistletoe Mixer
• Propellernet & Scrap Car ComparisonThe B Plate
• Smoking Gun & Alton Towers ResortNemesis Reborn: Back with a vengeance

2025 Shortlist

BEST USE OF INFLUENCER/CELEBRITY IN A PR CAMPAIGN

4 Finalists

• Bottle & Yutaka#SushiMe
• NORTH & DASH WaterDry January Influencer Campaign
• Playtime PR & WOW! StuffAloha Disney Stitch Puppetronic by RealFX!
• Vega & Rank InteractiveStrictly First to Market

2025 Shortlist

BEST USE OF RESEARCH

7 Finalists

• CivicaThe Future of Local Government
• Honcho & Dick LovettLeading the Charge in EV Expertise
• Propellernet & CV VillasThe World's Bluest Water: A Search & PR Success Story
• Propellernet & RemitlyWorld's Friendliest Nations
• Say Communications & GigamonHybrid Cloud Security: Closing the Cybersecurity Preparedness Gap
• Transform Comms & WincantonShare the road to sustainability
• Tribera & VoucherCodesA brand you can (dis)count on

2025 Shortlist

DIGITAL PR STUNT CAMPAIGN OF THE YEAR

3 Finalists

• Bottled Imagination & Protein WorksDoms Proteinon
• Impression & The Cornish CompanyScone Viral: Disrupting the UK's Christmas Dinner
• Propellernet & Scrap Car ComparisonThe B Plate

2025 Shortlist

FINANCE CAMPAIGN OF THE YEAR

4 Finalists

• grenke LeasingA New Lease of Life
• Honcho & WealthifyNepo Savers
• ITCH, Quintet & BlackRockWhere Do I Start?'
• The fresh Group & Grayling for VisaGen Alpha beta tests the future of payments

2025 Shortlist

FMCG CAMPAIGN OF THE YEAR

2 Finalists

• Bottle & Yutaka#SushiMe
• Powerhouse & PrimulaSqueeze

2025 Shortlist

HEALTH, FASHION & BEAUTY CAMPAIGN OF THE YEAR

3 Finalists

• Bottled Imagination & MedExpress UKCome On You Blues
• JBH & CosmetifyCosmetify Achieved a 421% ROI with a Digital PR Glow Up
• KINESSO UK&I & SudafedDelivering Exceptional Audience Growth in a Congested Market

2025 Shortlist

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

2 Finalists

• Bottle & Yutaka#SushiMe
• Vega & Rank InteractiveStrictly First to Market

2025 Shortlist

LARGE PR AGENCY OF THE YEAR

2 Finalists

• Impression
• Propellernet

2025 Shortlist

MOST INNOVATIVE PR CAMPAIGN OF THE YEAR

2 Finalists

• Honcho Search & Group 1 AutomotiveDashboard Doubts
• Propellernet & CV VillasThe World's Bluest Water: A Search & PR Success Story

2025 Shortlist

PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR

2 Finalists

• Carousel & RenakerBuilding Community for Manchester's Leading Property Developer
• The Marketing Pod & ConstructionlineThe Procurement Act: Positioning Constructionline as a voice of authority in the public sector.

2025 Shortlist

REAL TIME RESPONSE CAMPAIGN OF THE YEAR

2 Finalists

• Honcho & Dick LovettChanging Lanes: From Complexity to Clarity
• Tribera & VoucherCodesA brand you can (dis)count on

2025 Shortlist

SMALL CONTENT AGENCY OF THE YEAR

2 Finalists

• NORTH
• Thinking Hat Media

2025 Shortlist

SMALL PR AGENCY OF THE YEAR

7 Finalists

• Bottled Imagination
• Indigo Pearl
• NORTH
• Resonates
• Smoking Gun
• Thinking Hat Media
• Vested

2025 Shortlist

THIRD SECTOR/NOT FOR PROFIT / CHARITY CAMPAIGN OF THE YEAR

2 Finalists

• The Marketing Pod & Xoserve with Fuel Bank FoundationThe price of warmth: Impossible choices for a green future
• UK Civil Aviation Authority & AB Brand and Marketing ATOL – Trusted FriendTrusted Friend

2025 Shortlist

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

3 Finalists

• Good Brothers & MoneySuperMarketBlue Sky Thinking for Travel Insurance
• House Digital & SixStarCruisesFive Star Growth for SixStarCruises
• Propellernet & CV VillasThe World's Bluest Water: A Search & PR Success Story

2025 Shortlist

VIDEO CONTENT CAMPAIGN OF THE YEAR

5 Finalists

• Emerald Green Media & Bittles BarThe Bittles Bar Christmas Advert 2024
• Generation (Three UK)Connect with Festivals
• Handsomely Ltd and BoostworksHelen Roper Investigates
• iSite TV, Currys and Fabric SocialBridging the generational divide through Skibidi Toilet Rizz: Currys video content hits different AF
• Powerhouse & PrimulaSqueeze