Published by Sue Johns-Chapman
Published Date 20.05.2026 
We’re really proud to share that Click Dealer has been named a finalist in the 2026 UK Content Awards for Automotive Campaign of the Year, recognising the work we do every day to help used car dealerships grow through performance-led marketing, data, and creativity.
Click Dealer is a performance partner for independent used car dealerships across the UK. We provide dealership websites, a dealer management system, and digital marketing services, all designed to help retailers buy and sell more vehicles, more profitably, and more often.
Alongside our SaaS platform, our Digital Marketing team works closely with dealerships on SEO, PPC, and social media campaigns to build visibility, strengthen brand presence, and generate high-quality leads. Everything starts with understanding what a dealership is trying to achieve, then building activity that supports them. Whether that’s improving local search performance, increasing enquiries, or helping a retailer stand out in a competitive market.
We’re a company of over 80 people, and our Digital Marketing team is a focused group of 11 specialists within the wider business. Keeping the team close-knit means we stay closely connected to the work, the data, and the dealerships we support. There’s a real hands-on approach in everything we do, and a strong sense of ownership across campaigns.
Our finalist recognition this year also reflects the collaborative work we’ve delivered with Prestige & Performance Cars Wakefield. Working closely together, we’ve been able to build campaigns focused on brand awareness, visibility and sustainable long-term growth, with strategies shaped around the dealership’s goals rather than a one-size-fits-all approach.
This recognition at the UK Content Awards reflects that mindset. It’s not about one campaign in isolation, but about the consistency of combining data, technology and marketing execution in a way that delivers measurable outcomes for automotive retailers.
We’ve been recognised at the UK Content Awards in previous years too, including winning ROI Campaign of the Year in 2023, alongside finalist positions across ROI and social media categories in previous years. Those campaigns have varied in focus, but they’ve all been built on the same foundation – using insight and performance data to improve results for dealerships in practical, measurable ways.
A big part of our work is turning real dealership activity into actionable insight. We use data from across our platform, combined with search behaviour, audience targeting and ongoing optimisation, to shape campaigns that reflect what is actually driving enquiries and sales. That allows us to refine quickly, double down on what works, and remove what doesn’t.
Over time, that approach has helped dealerships improve everything from local search visibility through to lead quality and conversion performance. More importantly, it helps ensure marketing activity stays closely aligned with real commercial outcomes, not assumptions.
The UK Content Awards are widely recognised as a benchmark for content marketing excellence in the UK, celebrating work that delivers both creativity and commercial impact. For us, being named a finalist in 2026 is something we’re proud of – not because of the recognition itself, but because it reflects the work our team puts into helping dealerships grow in a meaningful way.
Roll on 11 June – we can’t wait to celebrate with this year’s finalists! Connect with us on LinkedIn
