2026 Shortlist

Congratulations to our 2026 Finalists

FINALIST ASSETS

FINANCE CAMPAIGN OF THE YEAR

Blue Array & Pepper Money

— Heating Up Second Charge Mortgages

Finder & Robinhood -

— Welcome to the UK

ITCH & BNY Investments

— Making retirement real (one generation at a time)

Propellernet & Remitly

— The Immigration Index

Vested & Lloyds CIB

— Engineering Influence: How Lloyds CIB Built a Market-Leading Voice

TRAVEL / LEISURE CAMPAIGN OF THE YEAR

Leonardo Hotels UK & Ireland

— If It's Important To You, It's Important To Us

Propellernet & Inghams Ski

— Where to Find the World’s Softest Snow

Skyscanner & Accidentally Wes Anderson

— An Italian Adventure

HEALTH, FASHION & BEAUTY CAMPAIGN OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

AUTOMOTIVE CAMPAIGN OF THE YEAR

Click Dealer & Prestige & Performance Cars Wakefield

— Full Throttle Growth

OneFifty Consultancy & Mazda UK

— Canvas of your life

Performance Communications & Honda Motor Europe

— Type R Dream Drives

Shell

— Shell V-Power Feel Closer

THIRD SECTOR/NOT FOR PROFIT / CHARITY CAMPAIGN OF THE YEAR

Christian Aid

— Not all entrepreneurs fit the mould

The Hidden 20%

— finding & sharing the truth about neurodiversity

The Marketing Pod & Birmingham Dogs Home

— AVFC Pup Academy

The Ripple Effect & Dogs Trust

— The Happy Place Index

VIDEO CAMPAIGN OF THE YEAR

Finder & Monzo

— Money Skills for Every Milestone

OneFifty Consultancy & Mazda UK

— Canvas of your Life

Torpedo and Autodesk

— Autodesk Digital Project Delivery Campaign

PODCAST/AUDIO CAMPAIGN OF THE YEAR

Rosenblatt Law

— Winning

Spinal Injuries Association

— "I Didn't Plan on This"

This Is Distorted & LNER

— Routes

FMCG CAMPAIGN OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

PROPERTY AND CONSTRUCTION CAMPAIGN OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

MEDIA / PUBLISHING CAMPAIGN OF THE YEAR

Finder & GoHenry

— Raising Money-Smart Kids

Vested & World Gold Council

— The Year of Gold

B2B CAMPAIGN OF THE YEAR

ITCH & BNY Investments

— Making retirement real (one generation at a time)

Oban International & Oban International

— Viewpoints: Real Voices in an AI-Generated Marketing World

The Frameworks & UST & Boundless

Torpedo and Autodesk

— Autodesk Digital Project Delivery Campaign

B2C CAMPAIGN OF THE YEAR

Powerhouse & Majestic Wine

— Our Store Sommeliers, Your Majestic Christmas

Propellernet & Compare & Recycle

— React, Report, Recycle: Turning Real-Time Moments into Scalable Search Impact

BEST REAL TIME RESPONSE CAMPAIGN OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

INFLUENCER/CELEBRITY CAMPAIGN OF THE YEAR

Hanover Communications

— The Afterzz

Launch PR & AEG

— Get Back in the Kitchen

Smoking Gun & Philips

— Floor Play: Cleaning up in a new category

BEST LOW BUDGET CAMPAIGN OF THE YEAR

Alevyn & AskAwayHealth

— Calm Her Panic: Women’s Health, Vulval Confidence & Birth Control

Swift Films

BEST CONTENT SERIES OF THE YEAR

Andover Norton & Perception Studios

— FAQ Monday

DaysLikeThis.Life

— “Everyday Adventures” Short-Form Content Series

E.ON Next & Off Peak with Tim Peake

— The Secrets of Planet Earth's Energy

Finder & GoHenry

— The Pocket Money Power Series

Hedonist Creative & 7UP

— 7UP Mixology Series

OneFifty Consultancy & Harvester

— Salad Bar Stars

Rockwell Automation

— ROK Studios: Amplifying the ideas and insights of manufacturing's greatest innovators

Wardour & McGill & Partners & GB Snowsport

— The Edge Content Series

BEST USE OF CREATIVITY IN A CAMPAIGN

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

MOST INNOVATIVE CAMPAIGN OF THE YEAR

E.ON Next & Amazon Alexa

— Next Smart Saver

Shell

— Shell V-Power Feel Closer

BEST SEARCH CAMPAIGN OF THE YEAR

Deviation & BullyBillows

— Adopting a 'Search Everywhere' Mindset

Equator & HCA Healthcare UK

— Transforming Patient Search Journeys Through Content Renewal

SUSO Digital

— From “near-zero” visibility to scalable organic search demand

BEST USE OF DATA

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

BEST USE OF RESEARCH

The Frameworks

— Imagining better business

Propellernet & Inghams Ski

— Where to Find the World’s Softest Snow

Skyscanner

— Package Holidays

The Ripple Effect & Dogs Trust

— The Happy Place Index

BEST USE OF AI

Shell

— Shell V-Power Feel Closer

Skyscanner

— Driving in City SEO

Skyscanner

— The Content Bandit

NEW: BEST USE OF CONTENT - TIKTOK

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

NEW: CONTENT CREATOR OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

EMERGING TALENT AWARD

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

BEST NEW AGENCY OF THE YEAR

Deviation | The Search Everywhere® Agency

Shift7

IN-HOUSE TEAM OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

BEST SMALL PR AGENCY OF THE YEAR

The Judges have decided not to release the shortlist for this category; the winner will be announced at the award ceremony on Thursday 11th June.

BEST LARGE PR AGENCY OF THE YEAR

Propellernet

Vested

BEST SMALL AGENCY OF THE YEAR

Sunday Treat

Wardour

OneFifty Consultancy

BEST LARGE AGENCY OF THE YEAR

Propellernet

Vested

Our Event Sponsors & Partners

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Testimonials

“We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstrable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.” Samantha Boden
Click Dealer

“We’re all super excited to have been shortlisted for this award. It’s an incredible achievement. We’re lucky enough to have won awards in the past, but it’s the first time the agency, and the team as a whole, has been recognised.” Giles
Chapel

“The team is absolutely thrilled to be nominated for these marketing awards. We’re all feeling incredibly proud and motivated by this recognition of our hard work and creativity. It’s a great validation of our efforts in the business and has really energised our team.” Anita Manan
Wincanton

AWARD CEREMONY COUNTDOWN

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