Judging Session – 28 April 2027

Shortlist Announcement – 30 April 2027

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.

Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.

The awards will be judged by some of the biggest names in the industry. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between January 2026 – April 2027.

Campaign Of The Year

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

• Total budget & objectives
• Strategy & target audience
• Creativity & implementation
• Challenges
• Results & evaluation
• Why your campaign should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Use Of Content

Judges will be looking for standout execution of content across specific formats, platforms and collaborations, with clear evidence of creativity, engagement and impact. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

• Total budget & objectives
• Strategy & target audience
• Creativity & implementation
• Challenges
• Results & evaluation
• Why your campaign should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Data, AI & Research In Content

Judges will be looking for entries that use data, insight or AI to sharpen storytelling, personalisation or content strategy, with clear evidence of the thinking behind the approach and the results it delivered. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

• Total budget & objectives
• Strategy & target audience
• Creativity & implementation
• Challenges
• Results & evaluation
• Why your campaign should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Creator, Team & Agencies In Content

Judges will be looking for creators, agencies and teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

• Details of the team / agency
• Agency / team objectives
• Recent work example
• Recent achievements
• Challenges
• Why your entry should win

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.

Confidentiality

The UK Content Awards prides itself on its ethical and transparent process and Confidentiality is taken extremely seriously.

Judges are not allowed to enter any of the categories.

All judging discussions are confidential, and the material will not be shared with anyone outside of the judging panel before or after the ceremony. Judging papers will not be shared with any third parties and will be deleted immediately after the judging period. Judges can only access entries they have been asked to score.

Permission to use any material for winning case studies post-event will be sought from entrants.