2024 Results - UK Content Awards

Super Early Bird Entry Deadline

135 Days
20 Hours
51 Mins
02 Secs

2024 Shortlist

31 shortlists · 154 finalists

2024 Shortlist

B2B CONTENT CAMPAIGN OF THE YEAR

12 Finalists
  • Bottled Imagination & BynderLeading the DAM Market with AI
  • Citeline & ICONMeeting Biotech Potential: Challenges & Opportunities
  • Extramile Digital & Running ImpKing’s Coronation 2023
  • FiverrIt's All About Teamwork
  • HSBC UKGoing Global for Growth
  • Lloyd’s RegisterGlobal Maritime Trends 2050
  • Monday Clicks & BHNGetting BHN noticed in a crowded marketplace!
  • River Group & RS GroupRS UK & Ireland Social Strategy
  • The Think Tank & Oscar AcousticsNoise Annoys Campaign
  • Transform Communications and PSIThought leadership on testing industry hot topics
  • Urban SplashUS30: Celebrating three decades of property’s first ‘brand'
  • WincantonPowering agility for retail growth

2024 Shortlist

B2C CONTENT CAMPAIGN OF THE YEAR

6 Finalists
  • Bottled Imagination & Victorian PlumbingEndangered Toilets
  • House Digital & Modern MilkmanModern Milkman Moo-ves up the SERPs
  • Itch Media & Canon EuropeLaunch content for RF 24-105mm F2.8L IS USM Z
  • Powerhouse & Majestic WineThere's a story behind every glass
  • Spike & Planet SportContent and Organic Search Campaign
  • Tangerine Communications, Essity, Bodyform, Vaginas Uncensored

2024 Shortlist

BEST CONTENT SERIES

6 Finalists
  • The Office' by City Harvest
  • HC GroupDiversity Champion
  • Roxy Leisure LtdRoxy On The Street
  • rradar and SMEsHR content
  • Wavemaker UK, Zinc & Department for Business & Trade (DBT)Big in America
  • Young’s PubsYear of Rugby

2024 Shortlist

BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR

2 Finalists
  • Chapel & Snap Inc.Reimagining the DEI Playbook
  • Cubaka & VirginSecret Sauce

2024 Shortlist

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

3 Finalists
  • Currys Interactive Video Buying GuideiSiteTV
  • rradar and SMEsrradar's digital tools
  • Wickes & iSiteTV Paint Visualiser

2024 Shortlist

BEST USE OF DATA IN A CONTENT CAMPAIGN

5 Finalists
  • Bottled Imagination & Victorian PlumbingEndangered Toilets
  • Coterie & AtosUsing audience insight to transform the value of the Atos Microsoft partnership
  • GlobalData Marketing Solutions for PCM Trials
  • House Digital & Love Savings GroupGood Things Come to Those Who Create Data-Led Content
  • Sykes Holiday Cottages & CitypressA Rainy Day Guide to Seaside Towns

2024 Shortlist

COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • Lloyd’s RegisterGlobal Maritime Trends 2050
  • Oh My! Creative & Cadbury FingersSign with Fingers Big & Small
  • rradar and SMEscyber content
  • Spike & Planet SportContent and Organic Search Campaign
  • The Marketing Pod & WUNWomens Utilities Network - Unconscious Bias in the Utilities Sector: What Is the Reality?

2024 Shortlist

CONTENT STRATEGY OF THE YEAR

4 Finalists
  • Chase UK & JP MorganChase UK’s Hub: Time well spent
  • connective3 & TapiInspiring interiors: building the Tapi Ideas Hub to outstep the competition
  • Kinesso & HertzElectrifying Automotive Content
  • Monday Clicks & BHNGetting BHN noticed in a crowded marketplace!

2024 Shortlist

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

3 Finalists
  • Banijay UKBig Brother & Celebrity Big Brother UK
  • S:E Creative Studio & BRIT Awards LtdThe most watched BRITs on social ever
  • YRS TRULY & Phoenix LabsFae Farm

2024 Shortlist

FASHION CONTENT CAMPAIGN OF THE YEAR

2 Finalists
  • House Digital & EGOA Co-ord-inated Content Campaign: Securing Position #1 on the SERPs
  • Mindshare UK & VintedSecondhand Style Up

2024 Shortlist

FINANCE CONTENT CAMPAIGN OF THE YEAR

7 Finalists
  • Chase UK & JP MorganChase UK’s Hub: Time well spent
  • EPAM 2024 Consumer Banking Report
  • Finder UK & eToroDefying the downturn: Achieving growth through trend-spotting
  • ITCH & M&G InvestmentsAccidental Wes Anderson Campaign
  • Kaizen & Capital on Tap
  • Mischief and ExperianCost of Loving
  • Stickyeyes & Sainsbury’s BankPet Insurance Expansion

2024 Shortlist

FMCG CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • Bottled Imagination & Protein WorksFueling Fame with Nutrition Knowledge
  • Oh My! Creative & MondelezOREO x PAC-MAN PLAYOFFS
  • Stir PR & Chapel DownChapelle en Bas
  • UNTOLD Agency & Budweiser Budvar Great Beer. For Everyone
  • Wavemaker UK & Crisp ‘N DryFrom Famine to Feast

2024 Shortlist

HEALTH CONTENT CAMPAIGN OF THE YEAR

3 Finalists
  • connective3 and StellaElevating authentic expertise in menopause content
  • KINESSO & ImodiumBetter Gut Health Content Campaign
  • Weber Shandwick & DulcoLaxTalking Sh*t

2024 Shortlist

IN-HOUSE CONTENT TEAM OF THE YEAR

7 Finalists
  • Digital Content Team at V&A Dundee
  • City Harvest LondonComms Team
  • DesignMyNight
  • LNER Social Content Team
  • Philip Morris International
  • rradar content team
  • The River Group and SuperdrugThe Edit

2024 Shortlist

INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

7 Finalists
  • Alan Wake 2 LaunchFourth Floor with Epic Games Publishing & Remedy Entertainment
  • Digital Natives & Sharpie#LooksBetterInSharpie
  • E.ON Next GTM Team#PowerShift Mica & Marcus
  • Mischief and ExperianCost of Loving
  • Mischief PR & Three UK#TalkMoreThanFootball
  • Oh My! Creative & Virgin AtlanticRylan's Red Spirit in Training
  • YRS TRULY & Phoenix LabsFae Farm

2024 Shortlist

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

10 Finalists
  • Asda Rewards & Movable InkOmnichannel 2023 Rewards Round-up
  • Bottled Imagination & Victorian PlumbingEndangered Toilets
  • Electrical Safety FirstBattery Breakdown
  • Philip Morris InternationalRethink Disruption
  • The River Group and SuperdrugThe Edit
  • The Think Tank & Oscar AcousticsNoise Annoys Campaign
  • Tribera & West Midlands RailwayTrain it CHOOSEday
  • V&A DundeeTartan
  • WincantonA new way to drive 'on time, on budget’ megaprojects
  • YRS TRULY & ASUSBack to School

2024 Shortlist

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

3 Finalists
  • Click DealerLocal SEO Content Campaign
  • Finder & GoHenryChampioning financial education for our children’s future
  • Flying Flowers‘Bee Noisy’ About Saving The Bees

2024 Shortlist

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • Electrical Safety FirstBattery Breakdown
  • Finder & GoHenryChampioning financial education for our children’s future
  • Lloyd’s RegisterGlobal Maritime Trends 2050
  • The River Group and SuperdrugThe Edit
  • Wavemaker & Audible1984 x Guardian Partnership

2024 Shortlist

NEW TO 2024: BEST USE OF AI IN A CONTENT CAMPAIGN

2 Finalists
  • Bottled Imagination & BynderLeading the DAM market with AI
  • City Harvest Value of Food ReportThe Beauty of Food Redistribution'

2024 Shortlist

NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • City Harvest LondonThe Big Give Campaign
  • Electrical Safety FirstBattery Breakdown
  • Motive AgencyFrom Childhood to Adulthood' for Guide Dogs UK
  • PREM Management & UHNM CharityAlison Hough: Under the same sky but in a whole different world
  • Race to Equality 2023Rhotic Media & Reboot

2024 Shortlist

OUTREACH CAMPAIGN OF THE YEAR

3 Finalists
  • Bottled Imagination & Protein WorksFueling Fame with Nutrition Knowledge
  • Electrical Safety FirstBattery Breakdown
  • Rhotic Media + Financial PromoterFinancial Promoter Live

2024 Shortlist

PODCAST / AUDIO CAMPAIGN OF THE YEAR

3 Finalists
  • Mischief and ExperianCost of Loving
  • Oh My! Creative & Get It Right From A Genuine SiteFoot in the Door
  • Wavemaker, William Hill & PlatformChanging the game: transforming William Hill from advertiser to a chart-topping publisher

2024 Shortlist

PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR

2 Finalists
  • No Brainer & Places for PeopleDelivering organic growth for Shared Ownership
  • The Think Tank & Oscar AcousticsNoise Annoys Campaign

2024 Shortlist

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • Eski, Storyboard & Humberside PoliceThe Left Behind
  • Oh My! Creative & Smart Energy GBCarer 2 Carer
  • Wavemaker UK & Transport for London (TfL)Sexual Harrassment Campaign
  • Wavemaker UK, Zinc & Department for Business & Trade (DBT)Big in America
  • WithYou & CDASHow Stoke-on-Trent’s Community Drug and Alcohol Service makes a difference to local people

2024 Shortlist

RETAIL CONTENT CAMPAIGN OF THE YEAR

3 Finalists
  • House Digital & EGO"A Co-ord-inated Content Campaign: Securing Position #1 on the SERPs"
  • Mischief & Ocado RetailNearly Goneoffee Pie
  • The River Group and SuperdrugThe Edit

2024 Shortlist

RISING STAR IN CONTENT AWARD

3 Finalists
  • Fadeke IfebajoCarousel
  • Jennie GilliganRevolution
  • Sadie BurnsRoxy Leisure Marketing Team

2024 Shortlist

SMALL CONTENT MARKETING AGENCY OF THE YEAR (LESS THAN 20 EMPLOYEES)

6 Finalists
  • Chapel
  • Hop&Co.
  • Isoline Communications: The B2B Tech Specialists
  • Motive Agency
  • Oh My! Creative
  • YRS TRULY

2024 Shortlist

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

6 Finalists
  • Click DealerDriving Social Success
  • Oh My! Creative & Get It Right From A Genuine SiteFoot in the Door
  • River Group & RS GroupRS UK & Ireland Social Strategy
  • Tangerine Communications, Essity, Bodyform, Vaginas Uncensored
  • Weber Shandwick & DulcoLaxTalking Sh*t
  • Young’s PubsThe Year of Engagement

2024 Shortlist

SPONSORED / ADVERTISING CONTENT CAMPAIGN OF THE YEAR

5 Finalists
  • Lloyd’s RegisterGlobal Maritime Trends 2050
  • Mischief PR & Three UK#TalkMoreThanFootball
  • ScotRailYour Ticket Goes Further Than You Think
  • The Think Tank & Oscar AcousticsNoise Annoys Campaign
  • Wavemaker UK, E.L.F & Channel 4.0Ready or Not?!

2024 Shortlist

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

10 Finalists
  • Carousel & The Municipal Hotel & Spa (MGallery)Launching luxury Liverpool stays with a timeless twist
  • Cubaka & Avanti West CoastDriving Change: how a chatbot brought more women aboard
  • Kaizen & PreplyWalkable Cities
  • La Plage & Kulm HotelThe Hotel That Makes Winter
  • Oh My! Creative & Hampton by HiltonWaffle Wonders
  • Oh My! Creative & London Luton AirportLuton Actually
  • Oh My! Creative & megabusDriving Home for Christmas
  • Sykes Holiday Cottages & CitypressA Rainy Day Guide to Seaside Towns
  • Tribera & West Midlands RailwayLittle Train Conductor
  • Wavemaker UK & Jet2holidaysMamma Mia! How Can I Resist You?

2024 Shortlist

VIDEO CONTENT CAMPAIGN OF THE YEAR

6 Finalists
  • Compassionate CareUnited Lincolnshire Hospitals Charity
  • Finder & UpholdIs your money fit to fly?
  • ITCH & M&G InvestmentsAccidental Wes Anderson Campaign
  • Motive AgencyFrom Childhood to Adulthood’ for Guide Dogs UK
  • SCROll STOP Media Group, ANKER Innovations, (anker, soundcore, eufy)All I want for Christmas is eufy
  • UNTOLD Agency & Budweiser Budvar Great Beer. For Everone.